Family circle magazine is a women-oriented magazine that started in 1932. Family Circle was acquired by Parent Company Meredith(MDP) in 2005 from its earlier publisher Gruner and Jahr USA. Family Circle magazine has 13 million readers and more than 1 million subscribers on social media with a circulation of 4 million.
A spokesperson from Meredith Art Slusark informed that 70 employees from 6000 were laid off on Wednesday which includes 25 staffers from Family Circle. The leader from Family Circle would be assigned new Roles at some other branches owned by Meredith. More than 200 jobs would be created in various sectors including digital, video, consumer marketing and e-commerce with an investment of $50 million, according to the companies last month announcement.
The decision to shut down Family Circle came up after Meredith’s acquisition to Time Inc. in 2018, and this has made a change in its magazine portfolio. Meredith has kept women-oriented brands like Martha Stewart Living, Southern Living and Real Simple and sold some brands including Time, Fortune and Sports, after Times acquisition.
In January 2020, Meredith would launch a new lifestyle magazine with identical twin T.V. hosts Drew and Jonathan Scott of HGTV series “Property Brothers”.
Doug Olson, president of Meredith Magazines, said that it is a hard decision. Still, after the acquisition of Times Inc in 2018, they have doubled their presence in women’s lifestyle category, and they are more focused on investing in brands that are market leaders and carry the highest growth potential. Meredith is targeting to reach 90% of U.S. millennial women.
New roles would be designated to some of the leaders from Family Circle, Rory Evans, former Executive Editor of Family Circle would be joining Real Simple as Executive Editor. Cheryl Brown, former Editor-in-chief at Family Circle, would be joining Health as Executive Editor. Brendan Smyth, former Family Circle Publisher, would now serve Health as a publisher.